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Regulation (EU) 2021/2117 requires wine producers to use
QR codes and
electronic labels to provide consumers with detailed and transparent information about their products, thereby strengthening customer trust. The
ScanMyWine platform facilitates compliance with these
regulations, allowing producers to create dynamic, real-time updatable labels that offer complete information on ingredients,
production methods, and sustainability practices.
Wine E-Label: How do digital labels work?
Digital labels, or
e-labels, are innovative tools that use
QR codes to provide detailed information about wine products. By scanning the
QR code on the
physical label, consumers can access a dedicated
web page that offers in-depth data about the wine, including ingredients, nutritional values, production methods, and certifications. This approach overcomes the limitations of traditional labels, offering unprecedented transparency.
The benefits of using digital labels
The adoption of digital labels offers numerous benefits:
- Enhanced transparency
Consumers can access detailed information that often does not fit on physical labels.
- Real-time updates
Information can be easily modified and updated, ensuring that consumers always receive accurate and current data.
- Regulatory compliance
E-labels help producers comply with EU labeling regulations, such as Regulation (EU) 2021/2117, which requires the disclosure of detailed information on wine products.
- Sustainability
By reducing the need to constantly update physical labels, material usage is decreased, promoting more environmentally friendly practices.
How to ensure compliance with EU regulations
To ensure compliance with
EU regulations, producers must ensure that their digital labels include all the
mandatory information, such as the list of ingredients, the nutritional declaration, and any allergens. It is essential that this information is easily accessible to consumers via the
QR code on the physical label. Platforms like ScanMyWine are designed to help producers create labels that comply with the
regulations, offering intuitive tools for the creation and management of
e-labels.
Label customization
Digital labels offer a high degree of customization. Producers can tailor the information based on specific markets, languages, or consumer preferences. For example, they can
highlight organic certifications, details on sustainability practices, or unique vineyard stories. This
flexibility allows producers to tell their story in a more engaging way and create a stronger connection with consumers.
Managing and updating labels
One of the main advantages of
digital labels is the ease of management and updating. Through
dedicated platforms, producers can modify the information in real time without having to reprint the
physical labels. This is particularly useful in the event of regulatory changes, updates to production processes, or
new certifications. The ability to
quickly update the information ensures that consumers always have access to the most recent and accurate data about the product.