Implementing QR codes on wine labels has become an essential strategy for wineries that want to comply with European Union regulations and enhance the consumer experience. These codes not only facilitate access to detailed product information but also offer flexibility in content management.
The importance of QR codes
QR codes are versatile tools that allow wine producers to efficiently provide detailed information to consumers. With the introduction of
EU Regulation 2021/2117, it is mandatory for wines produced after December 8, 2023, to include ingredient information and nutritional declarations. Using QR codes helps meet these requirements without overcrowding the physical label while also offering a way to easily update information when necessary.
How to choose the right QR code
There are two main
types of QR codes: static and dynamic. Static QR codes contain fixed information that cannot be modified after creation. On the other hand, dynamic QR codes link to a server that allows updating or modifying the information associated with the code without changing the label itself. This flexibility is particularly useful for updating data such as vintages, tasting notes, or regulatory changes.
Requirements for inserting QR codes on wine labels
To comply with European regulations, wine labels must include specific
mandatory information. While allergens and energy value must be indicated directly on the physical label, the full list of ingredients and the nutritional declaration can be provided via an electronic label accessible through a QR code. It is important to ensure that the QR code is clearly visible and appropriately sized to guarantee easy scanning by consumers.
How ScanMyWine creates your QR code
Platforms like
ScanMyWine offer solutions for creating digital labels that comply with the new EU regulations. The process is simple: after entering the required wine information, the system automatically generates a QR code to integrate into the physical label. Once scanned, this code directs consumers to an electronic label containing all mandatory information, ensuring regulatory compliance and improving transparency for customers.